Executive Appointments Announced at BouMatic

7th November 2011 - Posted In: BouMatic Updates, Press Releases

Two new executive appointments to BouMatic management team to drive company’s growth & expansion and continued transformation to a world class organization.

MADISON, WISCONSIN, USA – BouMatic®, global dairy equipment and chemical manufacturer, announces two new executive appointments to its management team to drive the company’s growth and expansion and continued transformation to a world class organization.

“We are pleased to welcome Lisa O’Connor to the BouMatic Executive staff as Vice President of Global Marketing,” said Robert Luna, BouMatic President. “Lisa brings with her an impressive mix of big company experience and entrepreneurial vision and drive and her highly successful marketing career spans over two decades with fortune 20 as well as entrepreneurial companies in the pharmaceutical and consumer products industries,” Luna explained.

O’Connor got her start at the Consumer Products Division of the Dow Chemical Company where she gained extensive experience in financial planning and analysis and brand management. After earning her MBA from the University of Minnesota Carlson School Of Management, she moved on to direct the strategic marketing of one of the largest and fastest growing professional hair care brands, Back to Basics. O’Connor grew this P&G brand through innovative promotional activities, extensive new product development and a highly successful rebranding campaign. Lisa leveraged her marketing and branding expertise to drive significant market share gains at several top pharmaceutical and consumer products companies before joining BouMatic.

“Joining Lisa on the BouMatic executive board is Mike Hsu, Global Vice President of Operations and Engineering, said Luna. “Mike comes to BouMatic from Avaya, a $6 Billion privately held communications manufacturer where he held several leadership positions in sales and operations planning, manufacturing operations, business operations and new product introduction. Mike was also instrumental in transforming the company’s global supply chain operation to their highest levels,” Luna added.

Prior to Avaya, Hsu lead new product development operations for the Symbol Corporation’s mobile computing group, launching bleeding edge technology products. He also drove the design and adaptation of the company’s operational product development process. Hsu spent part of his career crafting supply chain service strategies for Arrow Electronics as well as assisting Citigroup with the standardization of its networking environment for Asia.

Hsu received an MBA from the UCLA Anderson School of Management, along with masters and bachelors degrees in electrical engineering from Cornell University and Princeton University, respectively.

“The BouMatic mission to create value through innovative solutions to harvest the highest quality milk, gently, quickly and completely, remains at the heart of our vision for growth, Luna said. “The world class leadership that Lisa O’Connor and Mike Hsu bring to our organization will be essential to BouMatic’s global strategic growth and development in the coming years,” he added.

Since 1939, BouMatic has been developing innovative products for dairy operators throughout the world. Today BouMatic products are found in over 40 countries. The company employs over 300 people worldwide with global headquarters located in Madison, Wisconsin, USA. For more information go to: www.boumatic.com

Contact: John R. Mansavage Director,
Global PR & Communications
+001 608.224.2989

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